Eton freed up time for business development with cloud transformation
A stable, scalable operational solution that provides time and energy for innovation and business development is a must for a leading fashion company. In Eton's growth strategy, IT has always had a natural place. However, changing customer behaviours and high competition place high demands on a flexible IT infrastructure that can withstand the high pressure. This is where Nordlo came into the picture.
Customer
Eton
Services from Nordlo
Cloud and infrastructure
Digital business development
Security
Branch
Retail
The collaboration in brief
- 100% cloud-based
Better control when Nordlo moved Eton's operations to Azure.
- Enhanced security
Nordlo strengthens protection with Governance and Monitoring, Managed Endpoint, and patching.
- Secure operation and committed support
The new environment results in fewer support cases and lower total operating costs.
Challenge
Slow software environment hindered innovation
Eton is a Swedish premium brand within men's fashion, and with a presence in over 50 markets worldwide, IT permeates the entire business. "Technology and cybersecurity run as a common thread through the business, and Nordlo is with us every step of the way, from our digital e-commerce right out on the shop floors," says Carl-Axel Rosendahl, Business Tech Director at Eton.
But it has not always been like that. The previous IT solution was both cumbersome and difficult to work with, resulting in a reactive approach where problems drained energy from innovation and development. It was more about ensuring that operations ran smoothly and tackling issues as they arose.
We needed a fresh start. IT should never be a hindrance to new initiatives and expansion within Eton. I had worked with Nordlo before and know that they work proactively. With Nordlo as a partner, we would get expert assistance to set everything up correctly from the ground up, to then be able to build the business further.
Solution
More enjoyable working days with an efficient solution in Azure
The collaboration between Nordlo and Eton began in 2022. Together, we took charge of Eton's operations which we moved to a stable and updated platform in Azure in 2025. Today, they are 100% cloud-based. Since then, Nordlo has supported Eton with, among other things, license management and networking. We also strengthen security with services such as Governance and Monitoring, Managed Endpoint, and patching. If any questions or problems arise, they receive quick support from Nordlo's dedicated service desk or from our technicians on site.
"Nordlo's solution gives us better control. The operational reliability is high and we can act faster during incidents. In addition, our employees can spend more time on exciting change projects that drive the business forward, instead of time-consuming IT problems. We become more flexible, and we have much more fun at work."
The new environment has also resulted in fewer support cases and lower total operational costs. "Together with Nordlo, we have lifted our business to the next level. Operations just keep running and the more we work together, the better we understand each other. This is more than an IT delivery, this is a partnership.
How did the choice fall on Nordlo?
It is partly about the local presence here in Borås, and partly about Nordlo's good reputation as a partner and company. At Nordlo, competent and friendly people work who genuinely care about their customers. They have provided us with a stable foundation to build on, and give us ongoing advice and support for every new step we take.
Together with Nordlo, we have taken our business to the next level. Operations just keep running smoothly, and the more we work together, the better we understand each other.
About Eton
Leading global player in menswear
Eton is a leading global brand for exclusive menswear and accessories. The company was founded in 1928 in the Swedish town of Gånghester with a strong focus on quality, innovation and style.
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