AI is prioritised highest among IT investments in industry and logistics – yet only 2.4% have reached a transformative AI maturity level. The gap between ambition and reality is large. In this article, based on our latest report, we review where the industry stands, what is hindering progress, and how you can take AI in industry and logistics from pilot projects to real business value.

When we look at how the industrial and logistics sector is investing in IT right now, we see that AI and machine learning are given the highest priority. An image that could place the sector at the forefront when it comes to AI and innovation. But the reality looks a little different.
A full 81% of industrial and logistics companies are at an immature or basic AI maturity level. This means sporadic use or initiated projects without a clear connection to business strategy. Only 2.4% have reached a transformative level where AI drives strategic decisions.
However, the fact that 65% are at a basic level is seen as a positive signal. The majority have started the journey. The challenge lies in moving on from experiments to scalable production.
But what is preventing companies from progressing with their AI initiatives? Here, data quality and lack of expertise are highlighted as concrete obstacles. Security and privacy issues are also a problem, as well as governance, risk and compliance. This reflects uncertainty about how AI is allowed and should be used, not least in light of the EU AI regulation.
There is also resistance to change which causes AI initiatives to remain within the IT department without anchoring in the business. Infrastructure and vendor lock-in are hardly seen as a problem, however. This points to the fact that the sector does not see the technology as the barrier, but the organisation, the data and the competence.
The majority have started the journey. The challenge lies in moving from experimentation to scalable production.
If your data is not reliable, neither will the AI be. With data quality as the biggest perceived obstacle in implementation, this is step one. Start by inventorying the data you already have. Where is it, what is the quality like, and what shortcomings need to be addressed? Often it is not about collecting more data, but making existing data usable.
If the AI is trained on data from several parties, who owns the model then? What happens to customer data when the relationship ends? In the logistics multi-partner reality, these questions are not theoretical. Regulate contractually before you start, not afterwards. Define early who owns what, how data may be used, and what happens to models and insights if the collaboration ends.
The EU AI Regulation classifies AI applications according to risk level. Industrial applications affecting safety, such as AI-driven quality control or predictive maintenance in critical infrastructure, can end up in the high-risk category with requirements for documentation, human oversight, and risk management. Map where your applications fall early. It is easier to build compliance from the start than to adapt later.

There is no universal correct choice, but there is a good choice for you right now. Start from your maturity level, your data requirements, and internal capacity. The choice does not have to be forever either. Many start with SaaS to test the value and then move to another model as competence and needs are refined.
AI that provides real value requires anchoring beyond the IT department. With only 2.4% at the transformative maturity level and resistance to change as one of the larger obstacles to successful AI initiatives, this is a prerequisite. Let the business own the problem, let IT and data enable the solution.
