Nordlo IT partner as e-retailer Cellbes switches to Microsoft Azure

Niklas Fredenlund, IT manager at Cellbes and Per Bidemyr, Key Account Manager at Nordlo in Borås.

The e-retailer and fashion company Cellbes started in 1954 as a mail order company, and today the business has a turnover of over half a billion Swedish kronor. 2025 has been a successful year, with the company growing strongly and launching in nine new markets, including the Netherlands.

This growth has meant that Cellbes has needed to develop its digital environment. In consultation with its long-standing IT partner Nordlo, Cellbes chose to migrate its entire IT infrastructure to Microsoft Azure. Nordlo has been an advisor and project manager throughout the process.

“With Azure, we can scale up our business faster and more cost-effectively. Now we no longer need our own servers and server rooms, something we have had since the 1990s. This allows us to use our IT resources in ways that more directly benefit the business,” says Niklas Fredenlund, IT manager at Cellbes.

For the company's business-critical systems, the move means both higher reliability and performance. As an IT partner, Nordlo is assisting with setup, cost control and important security parameters.

“With this investment, Cellbes is reducing its server park from around 60 to 26 servers and eliminating the need for backup servers and other administrative servers, among other things.”

“Azure also simplifies collaboration with other players, such as large logistics companies that use modern solutions such as autostore robots and are dependent on the solution," says Per Bidemyr.

Sustainability has also been a key factor in the project. Microsoft's data centers are powered by 100 per cent renewable energy.

“For us, it is reassuring to have a partner who both understands our business and can deliver solutions that strengthen us in the long term,” says Niklas Fredenlund, IT manager at Cellbes.

“We have been working together for over 30 years and understand what Cellbes needs to grow,” says Per Bidemyr, Key Account Manager at Nordlo in Borås.

About Cellbes of Sweden

Cellbes of Sweden is an e-commerce and fashion company for “women in the prime of life” and currently operates in 18 European markets.

For more information, contact:
Per Bidemyr, Key Account Manager Nordlo Borås, +46 76 643 04 81 per.bidemyr@nordlo.com