Nordlo Goes Against the Grain - Investing in an IT Group with a Local Presence
Investment firm FSN Capital has been focusing on the local markets in the Nordics as they have recently acquired IT companies Office IT-Partner, Zetup, and Dicom in Sweden and IT Total in Norway. These companies are now Nordlo and will focus on services for small and medium sized companies.
- Smaller companies will increasingly purchase IT as a service in order to further their businesses. That is why we will work locally with close customer relationships and high levels of understanding for local needs, says Fredrik Almén, Group CEO for the new IT company Nordlo.
According to analytics company Radar Group, customers are getting more knowledgable and mature regarding IT purchases. Previously, small and medium sized companies have been on the back foot regarding consumption of IT services. But this has changed as services have become easier to consume. The growth in the cloud market among small and medium sized companies is over 20 percent during the last few years.
- The most important thing in this situation is to realize what you are really good at, in regards to both your customers’ needs and the existing and potential competition. Working in close relationships and having a local presence is difficult to scale, but it is also very hard to compete with, if it is not part of your DNA as a company, says Johan Scherlin, Consultant at Radar Group.
For Nordlo, the local perspective means that the company can work close to their customers geographically, be available for communications and realize potential needs. By doing this they can keep delivering high quality services.
- With a local presence we will take resources from big IT factories and make local services out of them. We can create high quality services at a lower cost than what customers can do themselves, which I believe a lot of customers are ready to invest money in, says Fredrik Almén.