Digitalisation that generates business value
Digital business development and digitalisation generate smooth work processes and, in a longer perspective, business value – it is quite simply incredibly important in order to future-proof the organisation in an increasingly digital age.
“The opportunities of digital business development are endless: it’s about making full use of the technology, such as automating monotonous, repetitive work, so that employees can focus on things that create value,” says Viktor Gustavsson, digital business developer at Nordlo.
Digital business development is about utilising the power of digitalisation and actually encompasses everything that traditional business development is, but with a digital perspective. The last two years have seen an acceleration in digital development. According to Viktor Gustavsson, the technology has been around a long time, but the coronavirus pandemic has caused mankind catch up with it.
“Digitisation is the technology, while digitalisation is the behaviour. It’s only in recent years that digitalisation has really taken off – and with that, the need for digital business development as well.”
Preconditions for a flexible workplace
Digital business development brings major opportunities, from both the commercial and the employee perspective. Viktor Gustavsson believes that the latter is often overlooked in favour of the digital focus. Both are needed for a successful outcome.
“Digitalising the business creates the conditions for a flexible, cross-functional workplace, where people can inspire and challenge each other with the aid of digital tools adapted to the specific organisation. We support our customers at management level and always try to offer solutions that are sustainable over time, so that they generate business value. Reviewing the business and the areas that can be automated and streamlined is also important for other reasons – not least to attract new employees.
“The risk of not keeping up with developments is that you lose people. Knowledge and loyalty disappear, and recruiting new staff is expensive. In the long term, it’s difficult to survive when other actors are doing things better – in the end you’re no longer relevant and no longer add the same value. Automating monotonous tasks creates opportunities for development and a more value-based way of working – giving employees more time for creative tasks instead of traditional ones.”
Data adds relevance and timing
Another important cornerstone in digital business development is access to and processing of data. The more data, the greater the knowledge, supporting information and ultimately – business value.
“Historically, we’ve not had the same access to data, which has meant that many decisions were made based on other considerations, such as emotion and intuition. I don’t think you should underestimate gut feeling, but with data you can add another engine. There needs to be a human compass, but successful companies add data as an extra tool and a vital component in running a business, as it adds relevance and timing,” says Viktor Gustavsson.
Focus on the organisation
In its role as a supplier and business partner, Nordlo wants to look beyond IT and focus on the organisation. By working closely with its customers and really acquiring an in-depth understanding of their business, they can identify challenges and opportunities, and offer solutions adapted to the business – whatever the technology. With more than 700 specialists in the field of digitalisation, Nordlo possesses a breadth of experience of consultancy, IT support, cloud services and applications, as well as strategic advice. Viktor Gustavsson emphasises the importance of having a consensus within the organisation, and of implementing changes gradually.
“It’s important not to change everything at once, but to find a level that’s sustainable over time. Nordlo’s strength is our experience of being able to identify drivers and objectives that are common to both employees and management. By conveying the purpose of the change while providing them with time and the right tools, we manage to achieve success with our customers,” he concludes.